South by Southwest
People and Things That Went Before
To mark its twenty-fifth year, South by Southwest published SXSW Scrapbook, a retrospective capturing the people, performances, and moments that shaped the festival. We were invited to design the 256-page book—developing a visual system that reflects the energy, scale, and cultural impact of SXSW.
SERVICES
- Creative Direction
- Publication Design + Production
- Print Management
“We are deployed in the service of one of the greatest healing forces in the world.”
- Rosanne Cash
- From her 1991 keynote address
GRULKEFEST
Brent Grulke (1961-2012) was my brother and the creative director at SXSW for 18 years.
Grulkefest was a public memorial and benefit concert honoring Brent Grulke—longtime creative director of SXSW and a central figure in its growth. We helped shape the identity and communication for an event that brought together the Austin music community to celebrate his life and legacy.
“It’s rock n roll I like, let me live how I want to.”
- Brent Grulke
- SXSW Creative Director
