Our process is simple.

We help build brands through careful listening, thoughtful analysis, and education.

We believe that good design is not about how things look. Good design is about how things work.

We can help identify your business, promote your product or service, and inform your employees, customers, and clients.

We ask good questions and rely on meaningful collaboration with our clients and their teams. Our objective is to tell engaging and authentic brand stories and create compelling visual identities.

Our process involves the three D’s: Discover, Determine, and Design.

Discover means keeping perspectives wide to allow for a broad range of ideas and influences.

Determine focuses on taking a combination of ideas and directions identified in the Discover stage and analyzing them in the context of market data and discovery insights.

Design is where we have a clear understanding of our goals, objectives, project demands, and details to develop a design solution.

A logo is not a brand, and a brand is not a logo. Logos, colors, typefaces, and visuals create an identity. Values, vision, and voice create a brand.

“Working with Brad is a pleasure. He is organized and focused but laughs easily and often. He assertively and candidly gives his opinion but is open and responsive to suggestions. I admire his work. I trust his judgement. I like working with him.”

  • Barbara A. Langham
  • Communications Consultant


Brad Grulke leads Educational Marketing Group in conjunction with his creative and capable colleagues.

Brad has been an artist and designer since he was born and started eating crayons as a toddler.

He has over 40 years of experience as a designer, creative director, and business owner.

Brad knows how to distill information and produce dynamic and functional communication tools that are designed for a specific audience and convey a desired message to that audience. He still likes Legos.

We put together teams of specialists on a project basis.

Our clients rely on us for brand development, content strategy, creative direction, and design.

Contact us to collaborate.

Selected Clients

We work with individuals and institutions, non-profits and for-profits, large and small. Our clients include:

  • ACTS Church
  • AIGA Texas
  • Amy’s Ice Creams
  • Anthony’s Fireplace and Patio
  • Asociación Escuelas Lincoln
  • Austin Asset Management Company
  • Austin Lyric Opera
  • Austin Museum of Art
  • Bamberger Ranch Preserve
  • Balcones Frame Supply
  • Bank Advisory Group
  • Bank One Tower
  • Barb Wood Photography
  • Barbara Jordan Freedom Foundation
  • Barbara Langham
  • Baylor University
  • Bee Creek United Methodist Church
  • The Blue Heron Team
  • Blue Portraits
  • Brooks Construction
  • Brown + Taylor Contractors
  • Capital Area Mental Health Center
  • Capital of Texas Triathlon
  • C.E. Smith Construction
  • Champagne Fine Printing
  • Coachworks Car Wash
  • David Wilson Garden Design
  • E. Whitman Institute for Historical Research
  • Enviroescape
  • Friends of LBJ National Park
  • From God’s Green Earth
  • Healing Brain and Body
  • Helm Fine Arts Center
  • Helping Hand Crisis Ministry
  • Hilgers & Langham
  • Hill Country Alliance
  • Home Therapy Specialists
  • Housing Authority of the City of Austin
  • IBM
  • IMAX Theatres
  • Innovative Builders
  • Institute of International Education
  • John Baugh
  • Just Transportation Alliances
  • LBJ Foundation
  • LBJ Library and Museum
  • Light Rail Now
  • Linda McCalla Interiors
  • Little Tesoros Therapy Services
  • M.A. Stone Consulting
  • Madrona Legal Advisors
  • Mary Nell Garrison Realtors
  • Museboy Records
  • Native Citizen Music
  • New Media Consortium
  • Next Generation Hearts
  • Olympia Homes
  • Outdoor Innovation
  • Pearl Lakes Trout Club
  • Process Management Technologies
  • The Reserve at Lake Travis
  • Rustic and Sweet
  • Southwestern University
  • Spindletop Records
  • St. Michael’s Academy
  • State Bar of Texas
  • St. Stephen’s Episcopal School
  • SXSW
  • Sysco Corporation
  • Texas Bicycle Coalition
  • Texas Child Care Quarterly
  • Texas Citizen Fund
  • Texas Education Agency
  • Texas Organic Initiative
  • Texas State Board of Education
  • Texwood
  • Urban Dwellings
  • University of Houston College of Technology
  • University of Texas Child and Family Laboratory
  • University of Texas Department of Fine Arts
  • University of Texas Graduate Opportunity Program
  • University of Texas Press
  • University of Texas School of Law
  • University of Texas School of Law Foundation
  • Walltech
  • Walters Bay
  • Westlake Hills Presbyterian Church