Founded in 1883, The University of Texas School of Law has built a national reputation for excellence in legal education and public service.

Our work with the Law School began with a series of smaller projects and grew into a long-term collaboration supporting admissions, alumni relations, and fundraising initiatives.

Working closely with foundation executive director Juan Zabala and alumni relations director Nancy Brazzil—and in collaboration with writer Barbara Langham and photographer Rick Patrick—we developed a range of communication materials, including admissions viewbooks, alumni publications, and campaign materials.

A central focus of the work was a capital campaign built around the idea of A Tradition of Excellence. The messaging emphasized the role of human capital—the faculty and students—as the defining strength of the institution.

This approach helped shape a cohesive narrative across materials and contributed to a successful campaign that raised more than $32 million.

Our role was to bring clarity and consistency to the Law School’s communications—supporting its efforts to attract, engage, and inspire its community.