Little Tesoros Therapy Services was founded in 2001 by Donna S. Smith, with a vision to support children and families through compassionate, play-based therapy.

In 2004, Donna invited us to help establish a visual identity and online presence for her growing practice. That relationship has continued for more than two decades.

Over time, our work expanded beyond identity to include messaging, digital presence, and a wide range of communication tools—evolving alongside the organization as it grew.

At the center of Little Tesoros is a simple idea: that care, trust, and consistency create the conditions for meaningful progress. The name itself—Little Tesoros, or “little treasures”—reflects how each child is valued.

Our role has been to help express that idea clearly and consistently across everything the organization shares—supporting both its mission and its connection with the families it serves.